Healthier Dining Programme

The Healthier Dining Grant is a funding scheme offered by HPB (Health Promotion Board) to help our Partners promote healthier menu options under the Healthier Dining Programme.

Funding

Under the HDG, HPB will reimburse the marketing and publicity costs incurred by the HDP Partner in relation to the production of approved in-store marketing materials or online marketing materials aimed at promoting the healthier dishes endorsed by the Health Promotion Board (“HPB”) under the Healthier Dining Programme (“Qualifying Costs”).

Subject to the results of any checks conducted by HPB to ensure that the Qualifying Costs quoted are at competitive rates, HPB will reimburse the HDP Partner up to 80% of the Qualifying Costs actually incurred, up to the approved grant amount. The remaining 20% of the costs incurred will be borne by the HDP Partner.

Point-of-Sale (POS) System Sales Reports Generation

As a requirement for joining the Healthier Dining Programme, F&B businesses have to submit monthly sales volume data of the endorsed dishes and drinks to HPB. Partners may request for a support of up to S$6,000 to enhance their POS systems to auto-generate customized reports to track their sales, and for submission.

Eligibility

• Any F&B business registered and operating in Singapore; OR

• F&B businesses (part of the same group of F&B companies) registered and operating in Singapore

Please refer to the definition of F&B below:

Food Courts:

  • Food stalls are tendered to independent operators, which remain under management of one brand name
  • In a food court, there are multiple food and beverage vendors, as well as a common dining area for customers
  • Air-conditioned
  • Customers have to self-service meal purchase
  • Typically located in malls, hospitals and buildings etc

Coffee Shops/Eating house:

  • Coffee shops model after food courts but are typically not air-conditioned
  • Eating house model after restaurants but are typically located in residential/ public housing areas, transport hubs etc

Hawkers:

  • An aggregate of many independent food and drink stalls under one ‘centre’, with a common dining area for customers
  • ‘Centre’ may be managed by managing agents (e.g. NTUC Foodfare/Fei Siong) or government bodies (e.g. MEWR/JTC/HDB/NEA)

Institutional Caterers/Canteens:

  • Food shop/stall within an institution/workplace compound
  • Targeted at a captive audience such as workplace canteens
  • Operating hours usually follows that of the institute/workplace
  • Dining Hall concept refers to a setting where consumers have access to extra/unlimited portions

Brand Chains (Food stalls in Food Court/Coffee Shop/Eating House/Canteen):

  • Chain of food stalls/shops under one brand name
  • Majority of the outlets are usually located in food courts, coffee shops, eating houses, canteens, independent shop houses

Restaurants:

  • Food outlet(s) under one brand name
  • Air-conditioned
  • Typically charges GST
  • There is usually wait staff who will take orders and serve customers
  • There is a dedicated sitting area only for the restaurant’s patrons
  • Typically serves cuisines specific to a theme (e.g. Korean food/Salads/Western food/Mexican food)

Quick Service Restaurants/Fast Food:

  • Food outlet(s) under one brand name
  • Set meals (e.g. Drink, Main, Side) are typically the default and/or main menu offering
  • Patrons need to queue up, pay on ordering and look for their own table to be seated
  • There is usually a dedicated sitting area only for the restaurant’s patrons
  • There are usually no GST and service charges
  • Food is generally prepared quickly (i.e. within 5-10 minutes)

Cafe:

  • Food and/or drink outlet(s) under one brand name whose main business is sale of beverages
  • Typically a limited/smaller selection of meals and desserts are offered
  • There is a dedicated sitting area only for the cafe’s patrons
  • Air-conditioned
  • Typically charges GST
  • Customers usually need to queue up, pay on ordering and look for their own table to be seated

Kiosks/Specialty Shops:

  • Food and/or drink outlet(s) under one brand name that often specialize in a single product category
  • This includes categories such as beverages, breads, sushi, meat skewers etc.
  • There may or may not be sitting area for the patrons

Event Caterers:

  • Food and beverage businesses that deliver food in packed form or served in chafing dish with set up for customer’s consumption
  • Consumers are required to place order in advance
  • Consumer can also engage the caterers to prepare food at the consumer’s premises for consumption

F&B Companies Operating Solely on Digital Platform(s):

  • Food and beverage businesses that have no physical stall front
  • Meal ordering based on digital website or app platform

Bakery:

  • Food establishment(s) that retail confectionery and baked goods
  • Customers usually would need to pick out bread/bun item from bread tray
  • There may or may not be sitting area for the patrons
  • There may or may not include sale of beverages

Dessert:

  • Food outlet(s) under one brand name that specializes in the sale of desserts
  • This includes categories such as local soup desserts, local and seasonal cakes, ice creams, frozen yogurts, jellies and puddings
  • There may or may not be sitting area for the patrons

Buffets (Restaurant/Hotels):

  • Typically customers pay one price and serve themselves from different stations, ranging from hot items, a salad bar, dessert stations etc.
  • Consumers usually have access to extra/unlimited portions, and may even cook the food (e.g. raw meat, vegetables, noodles) themselves
  • Offered at various places including restaurants and hotels
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