There are three supportable categories under HIDS, namely:
• Product Development, Packaging & Certification
Under this component, scheme participants will be supported to conduct innovations and developments of the healthier ingredient/product to be sold in Singapore. Examples include, but are not limited to, developing healthier cooking oil blends with better frying durability, developing noodles with higher wholegrain percentage, and re-formulating lower-sugar beverages using functional sugars (e.g. allulose).
• Marketing & Publicity
HIDS encourages and supports continuous efforts made by scheme participants to market the healthier ingredient/product to F&B operators in Singapore, so as to increase their receptiveness towards healthier ingredients. Supportable items include, but are not limited to, product sampling, advertising, and cost of designing and printing marketing collaterals.
• Trade Promotion
Trade promotion will be supported to recognise scheme participants’ active engagements to increase receptivity of Singapore’s F&B operators towards the healthier ingredient/product. Examples of trade promotion include, but are not limited to, trade discount, bulk purchase rebates, and customer loyalty benefits.